Tom Burns | Founder
Growing up and through my 20s, I battled with anxiety, depression, suicidal thoughts, and crippling confidence issues.
What changed my life wasn’t luck. It was building the right foundations:
- Physical training
- Solid nutrition
- Surrounding myself with positive, driven people
These simple but powerful habits gave me the strength and clarity to rebuild my life, grow a multi–six-figure business, and impact the lives of thousands of people not only at Ludus HQ, but all across the UK.
My mission now is simple: to show you that when you step outside your comfort zone, and commit to a few key strength and lifestyle standards, you can transform everything - your body, your confidence, your relationships, your career, even your happiness.
Because when you raise your standards, every part of your life rises with them.
This is for people who are ready to raise the bar and step into the strongest version of themselves.
If you’re not ready to do the work, this isn’t for you.
Are 30+ and ready to take full ownership of their health, strength, and mindset.
Want to build a body that performs, not just looks good.
Value discipline, accountability, and being part of a high-standard community.
Want expert coaching in strength, conditioning, nutrition, and personal mastery.
Are willing to be challenged, pushed, and supported to reach their true potential.
This is not for you if:
Are chasing quick fixes, fad diets, or 6-week transformations.
Make excuses instead of taking responsibility.
Don’t see the value in investing time, money, and effort into their growth.
Want a casual, “do your own thing” gym membership with no accountability.
Prefer staying comfortable over being challenged.
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